The design is based on user insights from state-wide focus groups and website analytics.  The design uses a mobile-first approach utilizing responsive design techniques that make information and services available on any device, anytime and anywhere.  A prominent search allowed immediate access to online services, maps, publications, and information across the enterprise of agencies.  The design promotes citizen engagement through an integrated social media presence, geo-location services for state government offices and parks near you, top news streams, and online services.