Park Pass Platform

Park Pass Platform

NIC Maryland's YourPassNow platform a Software as a Service (SaaS) digital solution that makes it easy and convenient for parks to manage and visitors to reserve and purchase daily, monthly, and annual entrance passes online.  

YourPassNow is a digital marketplace that offers visitors a new level of digital recreation access to state and local parks while simultaneously providing park administrators with the validation, reporting, and financial tools needed to manage the visitor experience.  

Using a personal device, passes and permits can be purchased from, a responsively designed, mobile-optimized website.

More Than Just Convenience

YourPassNow provides public lands with a tool to help manage the visitor experience:

  • Helps public lands collect valuable revenue to protect and maintain our nation’s public lands
  • Promotes understanding about how fees are used
  • Detects fraud, waste, and abuse through built-in validation
  • Enhances safety by eliminating the need to carry cash

Visitor Benefits

  • Responsively designed, mobile-optimized digital marketplace
  • Compatible with any mobile device
  • Allows visitors to plan ahead and be prepared
  • Engaging a new generation of park visitors
  • Integrates with Apple wallet and Apple watch

​​Park Benefits

  • Secure PCI-complaint payment processing
  • Electronic fund transfers
  • Built-in prevention and detection against fraud, waste, and abuse
  • Ranger app easily checks validity of digital passes
  • Live customer support

YourPassNow Partners

NIC Maryland implemented YourPassNow for the Maryland State Park Service in Spring 2020. The Park Service was looking for a way to manage visitors to the iconic Kilgore Falls area of Rocks State Park. YourPassNow allows the Park Service to manage visitors to the park by providing a reservation platform for advance parking spot reservations. Park rangers validate passes at the gate using our proprietary mobile application.

Other users of YourPassNow include the National Park Service (NPS), the U.S. Forest Service, the Bureau of Land Management, and the States of Arkansas, New Jersey, Wisconsin and Kentucky. This amazing platform works for Yellowstone National Park and can work for your smallest or biggest park as well.

Park visitors have noted how simple it is to use YourPassNow for their park pass purchase and over 97% of users were satisfied with the experience.

What Our Users Are Saying

Very simple to do and not having to worry about whether you will be able to enter park is a relief.

I appreciate the system you have incorporated today. It is easy and very convenient for all of us who enjoy this place. Keep up the good work!

This was great and so easy to use. I would highly recommend to anyone.

This was so easy to do!! Thank you so much! Can’t wait to visit.